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| 3
Things You Must Do Before You Submit To Article Directories |
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To all writers and non-writers out there, now is the time to start
digging up those creative writing skills back.
With modern communication technology comes the popularity of
information-based marketing, which is one of the oldest and most
effective techniques in getting targeted prospects to sites and
converting them into buyers. This is why article writing,
submissions and publications are also getting popular.
There are already many tools that people can use to make the
process of distributing their articles more easily. Though this is
invaluable in getting the contents more exposure, which is only
half of the story.
Let us take a look first at the common mistakes that some people
make before submitting their contents to article directories:
1. Confusing the reason to promote the articles with the reason to
write them.
In article writing, there are three key benefits why you are
promoting them; branding, lead generation and promotion, which are
all part of your optimization efforts.
But there is only one reason why you write an article, and that is
to inform your audience. If the article is not focused on this
primary and most important purpose, it will fail to achieve the
three promotion benefits because no one will be interested in
reading them.
You need to figure out first how to get people to read what is in
your article, then make them click on your resource box. You can
achieve this by producing better contents.
2. Failing to maximize the promotional opportunities of article
marketing.
You may know already that your articles can help you generate
additional links back to your site. But do you know that you can
get more visitors and better search engine results from that same
articles?
Mention keywords at strategic places. Just be sure not to overdo
them. Some are even using anchor texts which is also an effective
method. But it is important to know that majority of the
directories are not able to support this.
Remember that is not only about the links back to your site. Part
of doing well in your article marketing is getting picked up by
publishers with a large number of audiences and gaining the
ability of leveraging other brands because of the quality of your
work. Better search engine results also are great benefits.
But these things do not put much money in your pocket. There are
other factors that can turn your article marketing efforts into an
opportunity that can boost your earnings. Not just increase the
number of visitors to your site.
Start out with a plan and see to it that your article will serve
the function that you intended it to have.
3. Publishing content that does not help your readers.
Maybe in the process of writing articles, you are thinking that
all that is you wanted is links back to your site. And any
visitors it can generate are fine.
Guess what? Not all article banks and directories are going to
accept your content automatically. Oftentimes, they have some
guidelines and specifications on the articles that they are
accepting.
You can double the number of sites you can submit to by writing
articles that the directories want to share with other people. All
it takes is one publisher with a hundred thousand readers to
increase your potential audience overnight.
Write the articles that publishers want in their publications if
you want your article marketing to work the most effective way for
you. This also means you have to obey the standard guidelines,
spell checks, researching on a good topic and even hiring a writer
to produce a good content on your behalf.
In the end, it is all really a matter of choice on your part. You
can start getting a little exposure from increased links back but
on a very basic level. Or enjoy massive exposure from a little
extra time making quality contents.
It will be your choice. You may not be aware of the fact that an
article submitted on directories is not meant to have the same
level of exposure as highly-targeted content ones geared on a
narrow group of people.
Learn the difference between these two and it will surely help you
know what kinds of articles to write and to submit.
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| 4
Things ALL Articles Must Have - Don't Forget! |
The importance of articles in today’s websites and internet based
companies are immeasurable. They dictate a lot in the success and
the drive of traffic into one’s site. It has become a key element
in making a site work and earns a profit. A website operator and
owner must have the good sense to include articles in his or her
site that will work for them and earn them the many benefits
articles can give to their site.
Articles have been known to be the driving force in driving
traffic to a website. Articles are a factor in giving site high
rankings in search result pages. The higher a site ranks the
bigger slice of the traffic flow pie he gets. With a huge number
in traffic flow, there are more profits and more potential for
other income generating schemes as well.
But, it is not just about stuffing your site with articles; they
have certain requirements as well. These requirements must be met
to obtain the maximum benefits an article will provide for your
site. A well written article will catch the eyes and interest of
your customers and keep them coming back for more. They would also
be able to recommend your site to others.
Here are some tips to help you and assist you in making your
articles. Below you will read about four things all articles must
have to make it successful and helpful in making your site a
profit earning and traffic overflowing site.
• Keywords and Keyword Phrases.
An article must always be centered on the keywords and keyword
phrases. As each website visitor goes to a site, there are those
who are just merely browsing but actually looking for a specific
something. When this happens, a searcher usually goes to a search
engine and types in the keywords they are looking for (e.g. Toyota
Camry, Meningitis, Tax Lawyer and Etcetera). It could be anything
they want.
The Important thing is that you have an article that has the
keywords that are related to your site. For example, if you
maintain an auto parts site, you must be able t have articles
about cars and their parts. There are many tools in the internet
that provides service in helping a webmaster out in determining
what keywords and keyword phrases are mostly sought out. You can
use this tool to determine what keywords to use and write about.
• Keyword Density
Know that you have your keywords and keyword phrases, you must use
them fully. An article must have good keyword density for a search
engine to “feel” its presence. Articles should at least have ten
to fifteen percent of keyword density in their content for search
engines to rank a site high in their search results. Getting a
high rank is what articles do best for a site.
Keyword density is the number of times a keyword or keyword phrase
is used on an article. The number varies depending on the number
of words used in an article. An effective article must have a
keyword density that is not too high or too low. With a very high
density, the essence of the article is lost and may turn off a
reader as well as the search engines. It comes off as overeager. A
low number may be ignored by the search engines.
• Good Article Content
Like what is stated above, you cannot just riddle an article with
keywords. They must also be regarded as good reading materials.
Articles must be able to entertain people as well as provide good
information and help for their needs. Articles should be written
well with correct spelling and good grammar. If you want people to
trust you, make your work good and well thought out.
People respond well to figures, facts and statistics. Try to get
great information and as many facts as you can. A good and well
written article will boost your reputation as an expert in your
chosen field or topic. As more people believe in you. They will be
able to trust you and your products.
• Linking Articles
And another important thing to remember. If you are going to
submit articles to ezines and/or contribute your articles to
newsletters and other sites, DON’T ever forget to include a link
to your site. A little resource box with a brief description of
your site and you should always be placed right after your
articles that you have submitted. If people like your articles,
they will most likely click on the link directing them to your
site.
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| 5
Easy Ways To Get Your Creative Juices Going |
Writing an article doesn’t just mean putting down thoughts into
words then typing and writing it. You have to capture the interest
of your readers and get them to keep on reading. To send your
message across you have to get the attention of the reader and
have a firm grasp of their interest and pique their curiosity.
The main ingredient in baking up an article is a large dose of
creativity. While creativity may come natural to many people, some
just gets into a block or something to that effect that can drive
someone crazy. Many writers have literally torn their hair out
when they get writers block and just can’t seem to get their
creative juices flowing.
Putting words into images in the readers mind is an art. A clear
and crisp depiction requires a certain flair that only creativity
can provide. Similes and metaphors help a lot, but the way an
article gets entwined word for word, sentence by sentence then
paragraph by paragraph into a whole article develops the essence
of the article.
So just what do you have to do when nothing comes to mind? There
is no surefire ways to get the perfect ideas but there are easy
ways to get your creative juices flowing. No one can guarantee you
of having the perfect mindset but many methods may aid you in
achieving that state of mind. Here are five easy ways for that.
1) Keep a diary or a journal with you always. Ideas can be
triggered by anything you may hear, see, or smell. Your senses are
your radar in finding great ideas. Write all of them into a
journal and keep it with you for future reference. You may also
write down anything that you have read or heard, someone’s ideas
could be used to develop your own ideas and this is not stealing.
Remember that ideas and creativity can come from anywhere; it’s
the development of the idea that makes it unique.
2) Relax and take time to sort things out. A jumbled mind cannot
create any space for new ideas. Everyone must have a clear mind if
one wishes to have their creativity in full speed. Get rid of all
obstacles that can be a hindrance to your creativity. If you are
bothered by something, you cannot force your mind to stay focused.
Try to relax every time that you can and think about your
experiences and interactions with others. Your experiences are
what shape your mindset and your opinions which could be reflected
on your writings. Try to discover yourself, find out what triggers
your emotions. Discover what inspires you and what ticks you off.
You can use these emotions to help you in expressing yourself and
your ideas, with this you can grow creatively.
3) Create a working place that can inspire your creativeness. Your
working place can be quite a hindrance if it doesn’t make you feel
happy or relaxed. Creativity comes from being in a good state of
mind and a messed up workplace that causes distraction won’t be
conducive in firing up your creative flow.
Surround your working place with objects that makes you happy and
relaxed. You may put up pictures, or scents, objects that inspire,
or anything that can get your creativeness cranking. A clean and
well organized workplace also rids of distractions and unwanted
hindrances. With a good working place, you can work in peace and
never notice the time pass by.
4) Set the mood. Setting the mood requires you to just go with the
moment or to induce your self to feeling what makes your mind
works best. Finding out what makes you tick could help you find
ways to get your creative juices flowing. Set the pace and tempo
for your mood and everything else will follow.
There are many ways to set the mood. Some writers have been known
to use alcohol, a little sip of wine to stir up the imagination.
Some would like some mood music while others let the lighting of
the environment create the mood.
5) Go on a getaway and just do something unlike crazy. Letting
yourself go and have fun produces adrenaline that can make your
imagination go wild. Take an adventure or a solemn hike. Whatever
it is that is unusual from your daily routine can take the rut out
of your schedule. In no time at all, your creativeness will make
use of that experience and get your imagination to go on
overdrive. |
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